Privacy Policy

Effective date: August 14, 2026
Last updated: August 14, 2026

Dreamcast Media respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how Dreamcast Media (“Dreamcast Media,” “we,” “us” or “our”) collects, uses, stores and discloses personal information when you:

• Visit dreamcastmedia.ca or another website operated by Dreamcast Media;
• Contact us about a project or service;
• Become a client or purchase services from us;
• Communicate with us by email, telephone, text message or another method;
• Use our client portal or interact with third-party services connected to our website.

Our privacy practices are intended to comply with applicable Canadian privacy legislation, including Alberta’s Personal Information Protection Act (“PIPA”) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (“PIPEDA”).

1. What Is Personal Information?

Personal information is information about an identifiable individual. It may include information such as your name, email address, telephone number, billing information, online identifiers or information connected with your business relationship with Dreamcast Media.

Personal information generally does not include business contact information used strictly for business or professional purposes where applicable privacy legislation excludes that information.

2. Information We Collect

The personal information we collect depends on how you interact with Dreamcast Media.

Information You Provide to Us

When you contact us, request an estimate, begin a project or communicate with us, we may collect:

• Your name;
• Business or organization name;
• Email address;
• Telephone number;
• Preferred method of contact;
• Information about the service you are interested in;
• Project requirements, objectives, budgets and timelines;
• Messages, files, images, videos or other materials you send to us;
• Records of our communications with you;
• Testimonials, reviews or feedback you voluntarily provide.

Please do not submit sensitive personal information through our website unless it is reasonably necessary for the service you are requesting.

Client and Project Information

When providing website design, hosting, maintenance, advertising, analytics, content creation or other services, we may receive:

• Website and domain information;
• Website administrator or hosting credentials;
• Analytics, advertising and search-platform access;
• Business content, branding assets, photographs and videos;
• Customer or website-user information provided by a client;
• Technical support requests and related information;
• Project documentation, agreements and approval records.

We only request access that is reasonably necessary to provide the agreed services.

Billing and Transaction Information

When you purchase services, we may collect billing contact information, invoice details, payment status, transaction records and information required for accounting and tax purposes.

Payments may be processed through third-party payment providers such as Stripe. Dreamcast Media generally does not receive or store your complete payment-card number. Payment providers process payment information according to their own terms and privacy policies.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• Internet Protocol (“IP”) address;
• Browser and device type;
• Operating system;
• Approximate geographic location;
• Referring website or marketing source;
• Pages viewed and links selected;
• Date, time and duration of visits;
• Website interactions and conversion events;
• Cookie and similar technology identifiers.

This information helps us understand website performance, maintain security, improve the user experience and measure the effectiveness of our marketing.

3. How We Use Personal Information

Dreamcast Media may use personal information to:

• Respond to inquiries and estimate requests;
• Communicate with prospective and current clients;
• Recommend appropriate services and project strategies;
• Prepare proposals, agreements and project documentation;
• Design, develop, host, maintain and support websites;
• Create content, graphics, advertising materials and other deliverables;
• Set up and manage analytics, advertising and conversion tracking;
• Process invoices and payments;
• Administer our client relationships;
• Provide technical support;
• Monitor website performance and security;
• Detect, investigate or prevent fraud, misuse and security incidents;
• Improve our website, services and business processes;
• Maintain business, accounting and tax records;
• Enforce agreements and protect our legal rights;
• Meet legal, regulatory and contractual obligations;
• Send marketing communications where we have consent or are otherwise permitted by law.

We will not use personal information for a materially different purpose without obtaining additional consent unless that use is otherwise permitted or required by law.

4. Consent

Dreamcast Media collects, uses and discloses personal information with your consent, except where consent is not required or is not appropriate under applicable law.

Consent may be express or implied depending on the circumstances, the sensitivity of the information and your reasonable expectations.

By voluntarily submitting information through our website, contacting us or engaging Dreamcast Media to provide services, you consent to the reasonable collection, use and disclosure of your information for the purposes described in this policy.

You may withdraw your consent by contacting us. Withdrawal of consent may be subject to legal or contractual restrictions and reasonable notice. In some situations, withdrawing consent may prevent us from continuing to provide a requested service.

5. Cookies, Analytics and Advertising Technologies

Our website may use cookies, pixels, tags and similar technologies. A cookie is a small data file stored on your browser or device.

We may use the following categories of technologies:

Essential Technologies

These technologies support basic website operation, security, form submissions, accessibility and other functionality requested by a visitor.

Analytics Technologies

We may use Google Analytics or similar services to understand how visitors find and use our website. These services may collect information about page views, devices, browsers, approximate location, traffic sources and website interactions.

Advertising and Conversion Measurement

We may use Google Ads conversion tracking and related technologies to understand whether an advertisement resulted in a website visit, form submission, telephone call or other meaningful action.

Technologies may be deployed or managed through Google Tag Manager. Google and other service providers may use cookies or online identifiers to provide measurement services according to their own privacy policies.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect how some parts of the website operate.

You can learn more about Google’s privacy practices at:

https://policies.google.com/privacy

Google also provides a browser add-on for opting out of Google Analytics:

https://tools.google.com/dlpage/gaoptout

Where consent is required for non-essential cookies or tracking technologies, Dreamcast Media will request that consent through the tools made available on the website.

6. When We Share Personal Information

Dreamcast Media does not sell or rent personal information.

We may disclose information in the following circumstances:

Service Providers

We may use trusted third-party providers to support:

• Website hosting and security;
• Cloud storage and backups;
• Email and business communications;
• Customer and project management;
• Analytics and advertising measurement;
• Domain and DNS management;
• Accounting, invoicing and payment processing;
• File transfer and content production;
• Technical support and software services.

These providers receive only the information reasonably required to perform their services. We expect providers to protect personal information and use it only for authorized purposes.

Professional Advisors

Information may be provided to accountants, lawyers, insurers or other professional advisors where reasonably necessary for business, tax, insurance or legal purposes.

Legal and Security Requirements

We may disclose personal information where we reasonably believe disclosure is necessary to:

• Comply with a law, court order or lawful government request;
• Investigate fraud, abuse or a security incident;
• Protect the rights, property or safety of Dreamcast Media, our clients or others;
• Establish, exercise or defend a legal claim;
• Enforce an agreement.

Business Transactions

If Dreamcast Media is involved in a sale, merger, financing, reorganization or transfer of all or part of the business, personal information may be disclosed as reasonably necessary to evaluate or complete that transaction. Appropriate confidentiality and privacy protections will be used where required.

7. Service Providers Outside Canada

Some of our service providers may store or process personal information outside Canada, particularly in the United States. These providers may include Google, Stripe, hosting providers, cloud-service providers and other business software platforms.

When information is processed outside Canada, it may be subject to the laws of that jurisdiction and could be accessible to courts, law-enforcement agencies or government authorities in accordance with local law.

Dreamcast Media remains responsible for personal information under our control and takes reasonable steps to select providers with appropriate privacy and security practices.

You may contact our Privacy Officer for more information about our use of service providers outside Canada and the policies used to protect personal information.

8. Information Processed on Behalf of Clients

Dreamcast Media provides website development, hosting, maintenance, analytics and advertising services to other businesses and organizations. While providing those services, we may process personal information collected through a client’s website, advertising account, analytics platform or other system.

In these situations, Dreamcast Media generally acts as a service provider to the client and processes information for the purposes of providing the requested services. The client remains responsible for:

• Determining why and how personal information is collected;
• Obtaining any required consent;
• Maintaining an appropriate privacy policy;
• Responding to requests from its customers or website users;
• Ensuring its collection and use of information complies with applicable law.

Questions about personal information submitted to one of our clients should normally be directed to that client first.

This Privacy Policy does not replace the privacy policy of any independently operated client website.

9. Safeguarding Personal Information

Dreamcast Media uses reasonable administrative, technical and physical safeguards appropriate to the nature and sensitivity of the information in our care.

These safeguards may include:

• Password-protected accounts;
• Multi-factor authentication where available;
• Encrypted connections;
• Access controls;
• Software updates and security monitoring;
• Secure hosting and backup systems;
• Limited access to client accounts and information;
• Confidentiality obligations;
• Secure deletion or destruction where appropriate.

No internet transmission or information-storage system can be guaranteed to be completely secure. While we take reasonable precautions, we cannot guarantee that unauthorized access, loss, misuse or disclosure will never occur.

If a privacy breach occurs, Dreamcast Media will investigate and take reasonable steps to contain the incident. We will notify affected individuals and applicable privacy authorities where required by law.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to:

• Provide services and complete projects;
• Maintain our client relationship;
• Provide support and address disputes;
• Maintain security, backups and business records;
• Meet accounting, tax, insurance and legal obligations;
• Enforce agreements and protect our legal rights.

Retention periods vary depending on the type of information and the reason it was collected.

When personal information is no longer reasonably required, we will securely delete, destroy or anonymize it, subject to technical limitations, backup cycles and legal requirements.

11. Your Privacy Rights

Subject to applicable law, you may request:

• Confirmation of whether we hold personal information about you;
• Access to personal information in our custody or control;
• Information about how your personal information has been used or disclosed;
• Correction of inaccurate or incomplete personal information;
• Withdrawal of consent for certain uses;
• That we address a concern about our privacy practices.

We may need to verify your identity before processing a request. Access may be limited where permitted or required by law, including where disclosure would reveal personal information about another person, confidential commercial information or information protected by legal privilege.

To submit a request, contact our Privacy Officer using the information below.

12. Marketing Communications

Dreamcast Media may send promotional or informational electronic messages where we have consent or are otherwise permitted to do so under Canada’s Anti-Spam Legislation.

You may unsubscribe from promotional emails by using the unsubscribe option included in the message or by contacting us directly.

Unsubscribing from marketing does not prevent us from sending service-related communications, invoices, project updates, security notices or other messages necessary for an existing business relationship.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment processors, client portals or other external services.

Dreamcast Media does not control the privacy, security or content practices of independently operated third parties. We encourage you to review the privacy policy of any external website or service before providing personal information.

14. Children’s Privacy

Dreamcast Media’s website and services are intended for a general business audience. We do not knowingly solicit personal information from children.

If you believe a child has submitted personal information to us without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or privacy practices.

The current version will be posted on this page with the updated effective date. Material changes may also be communicated through an additional notice where appropriate.

Your continued use of our website or services after an updated policy is posted indicates your acknowledgement of the revised policy, subject to any additional consent required by law.

16. Contact Dreamcast Media

Questions, access requests and privacy concerns may be directed to:

Privacy Officer
Joel D’Arnot, Owner
Dreamcast Media
Calgary, Alberta, Canada
Email: info@dreamcastmedia.ca
Telephone: 403-461-8774

Please include “Privacy Request” in the subject line of your email.

We will review privacy concerns and respond within the period required by applicable law. If we are unable to resolve your concern, you may contact the Office of the Information and Privacy Commissioner of Alberta or, where applicable, the Office of the Privacy Commissioner of Canada.