Caerula Mar Club - Analytics Report

Caerula Mar Club – May 2026 Analytics & Google Ads Executive Summary

During May 2026, Caerula Mar Club generated 83,245 website views from 21,909 users, while Google Ads delivered strong booking revenue performance with $45,304.33 in attributed conversion value from a total ad spend of $2,574.56, resulting in an exceptional 1,760% ROAS.

Key Performance Highlights

  • Website Traffic: 83,245 total page views from 21,909 users, indicating strong overall interest in the resort and booking experience.
  • Advertising Performance: Google Ads generated 11.69 conversions with a conversion value exceeding $45K, producing approximately $17.60 in revenue for every $1 spent on advertising.
  • Cost Efficiency: Average CPC remained low at $0.36, allowing the campaign to drive substantial traffic and bookings at an efficient acquisition cost.
  • Primary Revenue Driver: The Performance Max campaign was responsible for virtually all tracked revenue and conversions during the reporting period.
 

Audience & Traffic Insights

The United States remained the dominant source market, followed by Canada. This aligns well with Caerula Mar Club’s luxury resort positioning and current advertising strategy focused on North American travelers.

Traffic acquisition was led by:

  1. Organic Search
  2. Google Ads (Cross-Network / Performance Max)
  3. Referral Traffic
  4. Direct Traffic
  5. Organic Social

The continued strength of Organic Search suggests that SEO and brand awareness efforts are successfully driving qualified visitors to the website, while paid advertising is effectively supplementing those efforts with additional booking-focused traffic.

June 2026 Website Analytics & Google Ads Summary

Caerula Mar Club

June delivered another month of strong website visibility and an efficient return from paid advertising. The website generated 180,873 page views from 43,214 users, with the majority of traffic coming from the United States. Organic Search continued to be the largest traffic source, demonstrating strong search visibility and ongoing SEO performance.

Google Ads remained profitable throughout the month, with $2,526.18 in ad spend generating 3 confirmed bookings worth $9,545 in revenue. This resulted in an Actual ROAS of 378%, meaning every advertising dollar returned approximately $3.78 in booking revenue. The Performance Max campaign was responsible for all recorded conversions during June.

Visitor engagement remained healthy, with the homepage receiving over 83,000 page views. The booking engine also saw significant activity, with nearly 30,000 visitors checking availability and more than 13,000 viewing availability results. While only 12 booking confirmation pages were viewed, this indicates that many visitors continue to research dates and pricing before completing a reservation, leaving opportunities to further optimize the booking funnel.

Key Highlights

  • 180,873 total website page views
  • 43,214 total users
  • $2,526.18 in Google Ads spend
  • 3 confirmed bookings
  • $9,545 in booking revenue
  • 378% Return on Ad Spend (ROAS)
  • 11,605 ad clicks at an average CPC of $0.22
  • Organic Search remained the primary driver of website traffic.

Recommendations

  • Continue investing in the Performance Max campaign, which continues to deliver profitable bookings.
  • Continue building organic content and SEO efforts, as Organic Search remains the largest source of website traffic and provides long-term value alongside paid advertising.