Google Ads Conversion Tracking: What Calgary Businesses Should Measure
Clicks can tell you that someone visited your website. Impressions can tell you that an advertisement appeared. Neither number, by itself, tells you whether your advertising produced a meaningful opportunity for your business. That is the purpose of Google Ads conversion tracking. It connects advertising activity with valuable actions such as contact-form submissions, phone calls, […]
Why Your Website, Content and Google Ads Should Work Together
For many businesses, a website, advertising campaign and collection of photos are treated as separate projects. The website gets built first. Ads are added later. New content is created whenever there is time. Each piece may be good on its own, but the overall customer journey can still feel disconnected. A stronger approach is to […]